Activity report
What it is
Everything that was done for one site over a period you choose, in a single report you can read or hand to somebody else.
Why it matters
If you pay someone to look after your garden and you're out all day, you come home to a tidy garden and no idea what happened. Did they spend four hours on it, or twenty minutes? Did they do the thing you actually asked for? Automation has the same problem. It works while you're not watching, which is the point of it — but it means you're trusting a tidy garden. This report is the list of what was done, so you're not. If you look after sites for clients, it's also the thing you send them at the end of the month.
What's in it
Actions taken, what was published and where, gaps found and gaps closed, how your visibility moved, and anything that needs you. Where something couldn't be measured, it says so rather than showing a zero. A zero looks like a result; "not measured" is the truth.
What Google counted, for the same period
Three cards show Google's side of the period, each from a different source and never added together. GOOGLE SEARCH. Clicks, impressions, click-through rate and average position from Search Console, beside the period of equal length before. It appears when a Google account you connected covers the site. GOOGLE'S AI FEATURES: ITS OWN COUNT. How often AI Overviews and AI Mode showed one of your pages. Google gives this only as a file to download, so it appears once you have uploaded the Search Console generative AI export (Tools → Google's AI impressions). The chart has a bar for each day - or each week, when the period is longer than about four months. A day no upload covers is drawn as "no reading", not as zero, and the total says how many days it rests on. Upload a newer export and the chart fills in. Under the chart are the pages Google showed, most shown first, each marked two ways: whether we published it, and whether our own checks ever saw it cited - in an AI answer we collected or in one of your AI Overview watches. A page marked "not seen by our checks" was shown by Google's AI features and never turned up in ours. That is expected: our checks ask a few questions of a few engines, and Google's figure counts every time. The page figures are for the whole export they came in, because Google's file gives pages no dates, and the file has no search terms, so it cannot say which question a page was shown for. GOOGLE'S AI OVERVIEW, ON THE SEARCHES YOU WATCH. How many of your watched searches showed an overview, and how many of those named you. Counts, not a percentage.
Spans every part of the product, which is why it lives under Reports rather than inside any one feature.