Question 1

What is AI SEO?

Accepted Answer

AI SEO is SEO for a search that now answers as well as lists: making a business easy for Google and for AI assistants such as ChatGPT, Gemini and Perplexity to find, read and cite. The Ranking Factory does it with software: it finds where the answers leave you out, writes the missing page from your own material, publishes it to your site once it has been reviewed (review is on by default for new accounts), and measures what changes.

Question 2

What is answer engine optimization (AEO)?

Accepted Answer

Answer engine optimization (AEO) is writing pages that answer the questions people ask in a shape an answer engine can quote: the answer first, then the evidence behind it. The Ranking Factory finds those questions from your topics, your Search Console and the answers the engines give, and every page it writes opens with the answer, drawn only from your own material.

Question 3

What is generative engine optimization (GEO)?

Accepted Answer

Generative engine optimization (GEO) is the work of becoming one of the sources AI answers draw on: helping ChatGPT, Gemini, Perplexity and Google’s AI Overviews reach your pages, understand who you are and find evidence worth citing. The Ranking Factory measures whether those engines name and cite you, with the sample size beside every rate, and closes the gaps it finds.

Question 4

How do I show up in AI search — ChatGPT, Gemini, Perplexity, Claude, Grok, DeepSeek?

Accepted Answer

The Ranking Factory asks those engines the questions your buyers ask and records who they name and which pages they cite. Where they name competitors instead of you, it works out what evidence the question needs, writes it from your own pages, videos and statements, publishes it — on your own site first where one is connected — and asks the same questions again on later runs. Being named or cited is something we observe and report with its sample size. It can take weeks, it depends on your market, and no tool controls it.

Question 5

Is this SEO, or something new?

Accepted Answer

Both. Traditional SEO works to rank your pages in a list of links. Answer engine optimization (AEO) and generative engine optimization (GEO) work to make AI engines and Google understand your business well enough to include it in an answer, and to have pages worth citing when they do. The Ranking Factory does the second, on top of the technical audits, indexing and rank tracking it has always done. Google’s own guidance says the fundamentals are the same, which is why the site check puts crawlability and readable content above every newer idea.

Question 6

Do you touch my website?

Accepted Answer

Never without you connecting it. By default everything is built off-site — Google Docs, Sheets, Slides and Blogger under your own Google account, and videos on your own YouTube channel if you switch them on — and your site is not modified. Connect WordPress, Shopify, Wix, Ghost or any webhook and pages are published on your own domain, which is the placement that matters most; webhook messages are signed, typed and keyed on a stable id, so a resend never duplicates a post, and a scheduled post that meets a busy server is tried again under that same id. With review before publishing on, the setting every account opened since Oct 9, 2026 starts with, every page for your site waits for your approval — and each project can hold its Google Docs, Sheets and Slides for your review as well. Some fixes only you can make — server-rendering, a CDN rule — and those are written up and handed over rather than pretended.

Question 7

Where does the content you build actually end up?

Accepted Answer

A subject’s evidence goes into your own Google account, where Google’s engines read it: a guide or other document in Google Docs, with a data table in Sheets or a deck in Slides where answers were seen citing that kind of file for the subject, or where too little has been seen to tell. Videos go to your own YouTube channel if you switch them on for a campaign. These are your own facts in another place, not outside proof: each visibility run’s source count files a cited Doc, Sheet or deck, a video a campaign put on your channel, or a post on a blogspot.com blog, as published for you, never as independent, because only other people’s sites can vouch for you. They then become one page on your own domain, assembled from what was already written rather than generated a second time, because two pages of yours competing for one search helps nobody. Each project lists its own and publishes them in a click, and a part that arrives late — usually the deck — is added to the live page when it lands, except on a page an AI engine is citing: there the update waits for your approval. It will not offer a subject your own site already answers.

Question 8

Is it safe for client work?

Accepted Answer

No link schemes, no spam, no shortcuts. Every action is logged in the project’s timeline; every Google file the engine creates is shared as it is made, because a file nobody can open is not evidence — unless the project holds them for your review, when each waits unshared in your own Drive until you publish it; a piece that only describes a subject instead of saying something about it is not written; when the Evidence Engine closes gaps on its own schedule, its Google documents go out at most one batch a day per campaign; the Evidence Engine does not publish a second piece on the same topic to the same place within 30 days by default; nothing is published without grounding in the business’s own material; an unsourced superlative in a page the Evidence Engine writes for your own site, or a figure its writer was not given, is cut before publishing; and nothing is announced until a stranger can open the link. Objects written before these rules can be withdrawn.

Question 9

What is the Evidence Engine?

Accepted Answer

The part that does the ongoing work. It finds where AI engines and Google are missing you, asks two or three of your own AI providers what shape the answer needs, writes it from your material, publishes it, and checks on later runs whether anything changed. On Growth ($129 a month) it runs every 6 hours, on Agency ($249) every 4, on Enterprise ($499) every 3; on Starter ($49) you press Run. Each gap whose evidence was published then shows how many of the runs checked since have cited it, with the engines — an association, not proof that the page caused it.

Question 10

How much of this is automatic — what do I actually have to do?

Accepted Answer

You add your business, correct what the crawl proposes about it, add an AI key, and connect your own site, then press Start the work on your site. A Google account is only needed if you choose to publish to Google. From then on the engine measures, finds gaps, writes, publishes and re-measures on its schedule, with each page for your own site waiting for your approval while review before publishing is on, as it is for every new account. Each project’s Overview opens with three sentences written from the latest runs: what changed, what was published and cited, and what needs you. The things only you can do — a site edit, a product nothing of yours explains, a placement on an independent site, a reply on a forum — arrive in that last card and its lane, each with a way to end it. A nightly review adds what is worth changing - a tracked keyword that never ranks and matches no topic, a key out of credit, a crawler your robots.txt blocks - each with the figures behind it and nothing changed until you press a button.

Question 11

Will this get me cited on Reddit, Wikipedia or review sites?

Accepted Answer

Not directly, and be wary of anything that claims otherwise. Most AI citations come from third-party sources — forums, Wikipedia, review platforms, industry press — and no tool can honestly manufacture those. What this does is make you the kind of business those answers can draw on, show you which sites the engines actually cite for your market so you can go and earn a place in them, and find the live discussions already asking what you answer: forum threads, checked to take replies, where someone is choosing or comparing what you sell. It does not post to Reddit or edit Wikipedia on your behalf; there is no code path that could.

Question 12

Why did my visibility change when I haven’t done anything?

Accepted Answer

Because AI answers are not deterministic — ask the same question twice and you can get different businesses named. That is a property of the engines, not a fault in the measurement. It is why we report rates with a confidence range and the sample size behind them, why we treat trends across runs as the signal rather than any single run, and why adding a new engine starts a fresh trend line instead of quietly changing your history. Ask each prompt 3 or 5 times in one run and we report stability — whether repeats agreed — separately from the rate, and list the exact prompts that changed their answer.

Question 13

Do I need my own AI key, and what does it cost?

Accepted Answer

Yes, for the parts that ask the AI engines about you — those run on your key and spend your credit, which is why nothing is asked unannounced. Each project is measured once a week by default, and before its first run we email you what it will ask, on which engines and about what it will cost; the first run is no sooner than a day after that email, and “Don’t measure this project” switches it off. Gemini needs billing on to search Google live; with it on, the first 5,000 searches a month are free. That is far more than weekly measurement uses. Google AI Overview checks run on your own DataForSEO credit, only for searches you chose, inside a monthly budget you can lower. Having the ChatGPT and Gemini apps, or Google AI Mode, asked your tracked prompts uses the same DataForSEO credit, outside that budget: about $0.0012 a question, with each one’s monthly estimate shown before you switch it on. Two optional readings also use your key, and only if you turn them on when you set up a project or later in Settings: a before-reading for each new gap (up to 8 calls with 4 engines, at most 5 a day per project) and a passage check on each page for your site (one call per section, at most 12 a page). The site audits need no key at all: they read your site directly, so you see real findings before spending anything. Each engine you add is another engine you can see into, not a more accurate reading of the same one.

Question 14

What can’t you fix for me?

Accepted Answer

Anything that lives on your own website and needs a developer. The most common are content that only appears after JavaScript runs (Google renders it, most AI crawlers don’t, so they see an empty page) and a CDN blocking AI crawlers even though your robots.txt allows them. We detect both and tell you exactly what to change — we just don’t pretend there is a button for it. The site check also says what it does not measure — Core Web Vitals, how the page behaves on a phone, links from other sites — and shows those as not measured rather than as a pass. Everything we hand you is labeled: we fix it, paste this, or needs a developer.

Question 15

How accurate are the numbers?

Accepted Answer

As accurate as the sample allows, and we show you the sample. A run’s named, cited and recommended rates each carry a 95% confidence range and the number of prompt-and-engine pairs behind them; a wide range means few samples, not a poor result. Under twenty questions a first run calls itself a first look and says what would make it a baseline. Every figure says which engine API it was measured on — that is not the same as Google AI Overviews or the ChatGPT app, and we measure the first of those separately. The ChatGPT and Gemini apps themselves, and Google AI Mode, are asked only for the tracked prompts you switch them on for, each on its own line and never part of the score. The Activity report’s AI citation share works the same way: each engine’s ring is counts with their whole, such as 14 of 166 citations, engines are never added together, and with three answers with sources or fewer it shows counts only. Anything we could not measure is shown as unmeasured, never as a zero. The whole method is written up at /how-we-measure, including what the numbers do not claim.

Question 16

Does it publish without asking me?

Accepted Answer

Not on your own site. For an account opened since Oct 9, 2026, “review before publishing” is on, so every page written for your own site waits for you, and you are told the moment one is waiting; switch it off in Settings and those pages go out on the engine’s schedule. Either way it tells you exactly what went out, item by item, with links, in the weekly report and on the project page. Google Docs, Sheets and Slides publish as they are made, unless the project holds them: each project can hold them for your review, and then each is written into your own Google Drive but not shared, linked or counted until you press Publish — one at a time, a chosen group at once, or a few a day over the days you choose — and Discard leaves it private. Either way nothing is published without grounding in your real content, no unsourced superlative survives the claim check on a page the Evidence Engine writes for your own site, and nothing is announced until we have checked a stranger can open the link. And any Google file a campaign made can be taken down again — one, a chosen set or the whole campaign — unpublished, its link sharing removed and moved to Drive’s bin.

Question 17

Which AI engines does it measure?

Accepted Answer

ChatGPT, Gemini, Perplexity, Claude, Grok and DeepSeek — whichever you connect, using your own keys — plus Google’s AI Overviews as a separate surface, read from a live results page on your own DataForSEO credit, and Google’s own AI Overview and AI Mode impressions imported from a Search Console export. The ChatGPT and Gemini apps themselves, and Google AI Mode, can also be asked your tracked prompts, through DataForSEO on your own DataForSEO account from your project’s location, each on its own line and never in the score. Bing Webmaster Tools can be connected too, read only, for whether Bing has verified your site and indexed the pages we published: that is Bing’s index, not an AI engine, and it is never in the score. Where an engine can search the web as it answers (Gemini with Google Search grounding, Perplexity, OpenAI’s search tool on a current model, Claude with Anthropic’s web search tool, and Grok with xAI’s web search tool) we say so and report what it read; where it can only answer from training, the result is labeled as such. Adding an engine widens the picture; it does not sharpen it.

Question 18

Can my own AI tools read my account?

Accepted Answer

Yes — the account answers an AI agent directly over MCP, read and write, on every plan, Starter ($49 a month) included. Mint a scoped key in Settings and point Claude Code, Claude Desktop, the Claude API or your own tooling at it, or have Claude connect by signing in instead; either way you choose whether it reads every project or one. Fourteen read tools cover your visibility runs and per-topic measurement, the sites engines cited, your gap list, the published-evidence ledger, answerability, what is waiting for your approval and your entity — always available. Every rate arrives with its sample size, and no agent can publish, approve or change anything through it unless you tick “Let it make changes” when you make the key or the connection — off by default, audited, and rate-limited once it is on, with every change it makes listed in Settings.

Question 19

What happens when the trial ends?

Accepted Answer

The 14-day trial is on the Growth monthly plan and becomes a subscription at $129 a month unless you cancel first. If a trial ends unpaid or a subscription lapses, the account goes read-only: you can still sign in and see every project, measurement and published item, but nothing new runs until you subscribe again. Nothing is deleted straight away; an account left read-only for 12 months can be deleted, with an email at least 30 days before.

Question 20

How quickly will I see results?

Accepted Answer

Measurement is immediate: the site check needs only your address, and the first visibility run happens as soon as you have confirmed what you do and added a key. Evidence starts publishing from the first cycle. How fast any of that turns into being named or cited depends on your market and on retrieval nobody controls; we show you what is happening as it happens — published, crawled, indexed, cited — and we do not promise positions, citations or timescales.

Feature	The Ranking Factory	Semrush AI Visibility	Peec AI
Entry price	$49/moStarter, billed monthly ($490/yr paid annually) — 4 of 6 AI engines per run on your own keys, 20 tracked prompts per project, site check, SEO/GEO audit and the Evidence Engine on demand.	£80.22/moBase plan, per domain — 25 tracked prompts, 1 domain. Shown to us in GBP, the same on the monthly toggle; Semrush’s own help page gives $99 a month. Semrush localises pricing and we have not converted it.	€85/moStarter, billed monthly — 50 prompts, 3 active AI models at a time, 1 project.
Finds AI visibility gaps	YesThe Evidence Engine mines AI-visibility runs for topics where a competitor is named and you are not, then ranks them by impact.	YesThe AI Visibility Toolkit tracks whether ChatGPT, Google AI Overviews, Gemini and Perplexity mention or cite your brand against named competitors.	YesContent gap analysis surfaces topics where a competitor is visible in AI answers and you are not.
Can generate content	YesWriters draft the missing page from the business's own pages, videos and confirmed words only; nothing is invented to fill a gap.	YesThe Content Toolkit's AI Article Generator writes full articles, and its Content Optimizer rewrites and expands existing copy.	PartlyActions itself stops at analysis - asked if you still write the content yourself, its own FAQ says "Yes - and that's intentional." Connected to an agent such as Claude over MCP, Peec's own published use case has the agent draft the post.
Can publish content	YesWordPress, Shopify, Wix, Ghost or a signed webhook; nothing is reported published until the site hands back the live address.	YesThe Content Toolkit publishes a finished article straight to a connected WordPress site from its own editor.	YesIts content optimisation docs now carry a WordPress button: "If the article is linked to WordPress and publishing is available to your account, click Publish to WordPress." Its published MCP use cases also show a connected agent publishing straight to WordPress.
Automatically creates evidence for a specific measured gap	YesClosing a gap runs the same writer pipeline that drafts and publishes the missing page, then records what was produced against that gap.	Not statedContent Optimizer connects to your AI-visibility data to guide a rewrite, but nothing on the pages we read ties one measured gap to one generated asset automatically.	PartlyNot a native Peec workflow, but its own published use case chains Peec's gap data straight to an agent that drafts and publishes one piece per gap automatically.
Claims constrained to verified business-owned material	YesEvery rewrite is checked against the business's own pages, videos and words after it is written and before it is pushed live; anything unsupported holds the page for the owner instead of publishing it.	Not statedNot stated as an equivalent rule on the pages we read.	Not statedNot stated as an equivalent rule on the pages we read.
Publishes and ties the live URL back to the originating gap	YesClosing a gap records the live page's own address against that same gap the moment it publishes.	Not statedNot stated on the pages we read.	Not statedPeec's own auto-publish use case publishes through a connected agent, but nothing on their pages ties the resulting page back to the gap as a native record.
Re-runs the originating questions to test whether that gap closed	YesOn the questions you're measuring: closing a gap adds its topic to your AI-visibility watchlist, and your plan's cycle re-asks it and reports the change either way.	Not statedTracked prompts refresh on their own schedule, but nothing on the pages we read ties one re-check back to one content fix.	PartlyIts own MCP use cases can measure whether a campaign changed how AI describes your brand, but an equivalent loop tied to one specific fix is not clearly stated.
Confidence ranges & sample sizes	YesA run’s named, cited and recommended rates carry a 95% confidence range and their sample size; repeat sampling reports stability separately.	Not statedNot stated on the pages we read - though Semrush's own help centre agrees AI responses are personalised, saying "no platform can provide exact numbers on visibility": a caveat we'd echo.	Not statedEach metric is defined precisely on their methodology page, but without a confidence interval or sample size.
Tracked prompts, asked on a schedule	YesUp to 20 exact questions per project on every plan, asked on your own keys daily, weekly or monthly, every answer kept with whether you were named and what was cited.	Yes"Track 25 custom prompts (daily AI rankings)" on the Base plan, per domain.	Yes"50 prompts" on Starter, "Choose 3 models", 1 project.
Asks Google AI Mode your tracked prompts	YesYour tracked prompts asked of Google AI Mode itself through DataForSEO, from your project's location, on each prompt's own schedule — named and cited counted on their own line, on your own DataForSEO credit.	Yes"Track your domain's positions for target prompts in ChatGPT Search, Google's AI Mode, and Gemini."	Yes"AI Mode" is among Starter's available models, and its changelog of Aug 3, 2026 reads "AI Mode is now tracked in France, so French prompts return AI Mode results".
Asks the ChatGPT and Gemini apps themselves, not only the vendors' APIs	YesDataForSEO asks the ChatGPT app and the Gemini app through their own web pages, from your project's location, on your own DataForSEO credit; the answers are kept on their own line beside the API answers.	Partly"Prompt responses are captured from real requests and not via any APIs of LLMs" — said of its Prompt Database, not of Prompt Tracking, and no page we read names a consumer app or web interface.	Yes"Instead of APIs, Peec AI uses browser automation to interact with AI platforms through their web interfaces" — though its channel list still names some API channels, and Enterprise's extra models are each tagged "API".
Google AI Overviews measured as their own surface	YesWhether Google's AI Overview names or cites you for the searches you choose, read from a live Google results page from your project's place, kept apart from the engines and from AI Mode, with the sample size, on your own DataForSEO credit.	Partly"When your domain is cited as a source in an AI Overview, Position Tracking records this as a #1 ranking" — folded into rankings rather than reported apart; the AI toolkit's Organic Rankings says "whether or not your domain is cited in those AI Overviews".	Yes"AI Mode draws from a different source pool than AI Overviews - and Peec AI tracks your brand across both, separately." AI Overviews is a Starter model; since Jul 6, 2026 it also records "not-triggered AI Overviews so you can measure trigger rate".
Shows which AI crawlers fetched your pages	YesOur WordPress plugin on every plan, or your Cloudflare zone from Growth: which bots fetched which of the pages we published, how often and when last, with "nothing yet" against the pages nothing has come for.	PartlyA separate Log File Analyzer: "Upload or connect your server logs, and filter for user-agents like GPTBot, ChatGPT-User, OAI-SearchBot, and ClaudeBot." Not listed in the AI Visibility Base plan on the pages we read; the AI toolkit's own crawler check reads robots.txt.	Yes"Crawl Insights reveals AI bot activity directly from your server logs", down to "The specific user agent (e.g., GPTBot, ClaudeBot, PerplexityBot)", from CloudFront, Google Cloud CDN, Cloudflare, Vercel, WordPress, Akamai, a webhook or a log upload; Starter includes "4M bot visits".
Announces published pages to IndexNow	YesEach site has its own IndexNow key — made for it, or the one your SEO plugin already serves — and once the site serves it, the pages we place there are announced to Bing and the indexes that read IndexNow.	Not statedNot stated on the pages we read (Oct 10, 2026): the AI Visibility feature, pricing and help pages. Semrush's blog recommends IndexNow through Bing Webmaster Tools — advice, not a feature.	Not statedNot stated on the pages we read (Oct 10, 2026): peec.ai, its pricing, changelog, use cases and docs.

They measure AI visibility. We close the gaps.

Good tracking tells you the score. This closes it.

Three tools, one chart

Why The Ranking Factory

Good tracking tells you the score. This closes it.