The first one needs nothing but your web address — no keys, no connections, no setup. You'll see something true about your own site before we ask you for anything.
What you need: Your web address. Nothing else.
Type your address into Site check and press "Check my site". We fetch your page the way an AI crawler does and hand back one list, in the order worth acting on.
No API key, no Google account, no campaign. This step works on a brand-new account, which is deliberate: you should see something true about your own site before anyone asks you to set anything up.
What you need: An API key from one AI provider. Gemini has a free tier.
Step 1 reads your site. It can't read AI's answers — for that we have to ask the engines, using your key, which spends your credit. That's why it's a separate step and why we never run it behind your back.
Add a key, run the check again, and it now includes what the engines actually said: how many answers named you, whether any linked you, and which competitors came up instead.
What you need: Nothing new — we reuse the address from step 1.
Press "Set up my project". We read your brand, keywords and location from the same address and create the project. There is no recipe to pick and no campaign to build — the Evidence Engine takes it from there.
It finds what AI answers do not know about you, builds the evidence, publishes it, and verifies on a later run whether citation actually improved. Re-check whenever you like and you can see what moved.
Campaigns still exist for aiming a specific push at one page or section, and any account can switch those screens on from Settings. They are simply not the way in any more.
Reading your results
The check returns one list, grouped into five bands. The bands are a hard gate, not a scoring nudge: nothing in a lower band can outrank a higher one, however cheap it looks. That's what stops an unproven tweak being presented above content that AI crawlers physically cannot read.
| Band | What it means |
|---|---|
| Fix first | AI can't see you at all: content that only appears after JavaScript runs, AI crawlers blocked in robots.txt, a noindex tag, a site that won't load. Everything below is wasted effort until these clear. |
| Where you're missing | AI isn't naming you for things you actually sell. |
| Found, not chosen | AI knows you exist but recommends someone else, or names you without linking you. |
| Make it readable | Schema, headings, metadata, author signals — how legible the page is to a machine. |
| Worth doing, not urgent | llms.txt, Content Signals, agent discovery. Cheap, and unproven so far — Google has said it ignores llms.txt. |
Alongside what we found, why it matters and what to do, each row is tagged with who can actually action it — so nobody hunts for a one-click fix that doesn't exist.
We fix it
The Evidence Engine can build and publish this for you.
Paste this
We give you the exact snippet; you or your web person pastes it.
Needs a developer
Server-rendering your content, for example. We say so rather than implying a button exists.
Then, when you're ready to publish
Connect a Google account — gives the Evidence Engine somewhere to publish (Docs, Sheets, Sites, Blogger, Business Profile) and pulls in your Search Console data.
Connect WordPress or another CMS — lets gap-closing content be published as pages on your own site, which carries more weight than off-site placements.
Neither changes what the checks can see. That's exactly why neither is a first step.
No. Step 1 needs nothing but your web address, and step 2 needs only an AI key. Connecting Google gives the Evidence Engine somewhere to publish and pulls in your Search Console data, but it does not change what any of the checks can see — which is why it is not a first step.
We haven't asked the AI engines about you yet — either no key is connected, or no run has happened for this site. The row stays visible rather than being hidden, so the list never looks shorter than the truth.
It says nothing is wrong with what we could check from outside your site. It is not a statement about how AI answers describe you — that is what step 2 measures.
Each engine you add is another engine you can see into — not a sharper reading of the same one. More precision comes from asking more questions of one engine; more coverage comes from adding engines. Add the ones you care about early: every run records which engines it measured, and runs across different engine sets are deliberately not plotted on the same trend line, so adding one later starts a new line rather than extending the old one.
Yes. The SEO audit, GEO audit and AI visibility check all still exist and go deeper on their own part. The site check sits above them; it does not replace them.
Step 1 takes under a minute. Step 2 depends on how quickly you can fetch an API key — the run itself is about twenty seconds. Step 3 sets the project up from the same address and the Evidence Engine works in the background from there — there is no campaign to build first.
Ready to see your own list?
Step 1 takes under a minute and needs nothing but your address.
Start free trial