Getting started
The first one needs nothing but your web address — no keys, no connections, no setup. You'll see something true about your own site before we ask you for anything.
What you need: Your web address. Nothing else.
Sign up, type your address and press "Check my site". We fetch your page the way an AI crawler does and hand back one list, in the order worth acting on.
No API key, no Google account, no campaign. On a trial the check also asks the AI engines a few questions about you, on our key, once: a first look, labelled with how many questions it asked.
What you need: Nothing new — we reuse the address from step 1.
Press "Set up my project". We read your site and show what we think you do: your kind of business and your topics, each with the page we saw it on. Correct anything that is wrong, and that is what we measure and work on.
That is all this step asks. Who asks, the names of your own products and the two choices that use your own AI key are on your project page, for when you want them. Until then both choices stay off and nothing assumes who asks.
What you need: Your own AI key, to keep measuring. A trial starts with one first look on ours.
How often the engines name you and link to you for your topics, each figure with the number of answers it rests on. Without a key, your trial’s first look from step 1 is the first result; add a key and we offer to run your first reading straight away.
With a key, "Run my first reading now" says what it asks and about what it costs before you press it, then runs at once and weekly after that, on your key. You can stop it on the project page. Then your project takes it from there: the Evidence Engine builds what the reading says is missing.
Reading your results
The check returns one list, grouped into five bands. The bands are a hard gate, not a scoring nudge: nothing in a lower band can outrank a higher one, however cheap it looks. That's what stops an unproven tweak being presented above content that AI crawlers physically cannot read.
| Band | What it means |
|---|---|
| Fix first | AI can't see you at all: content that only appears after JavaScript runs, AI crawlers blocked in robots.txt, a noindex tag or header, a site that won't load. Everything below is wasted effort until these clear. |
| Where you're missing | AI isn't naming you for things you actually sell. |
| Found, not chosen | AI knows you exist but recommends someone else, or names you without linking you. |
| Make it readable | Schema, headings, metadata, author signals — how legible the page is to a machine. |
| Worth doing, not urgent | llms.txt, Content Signals, agent discovery. Cheap, and unproven so far — Google has said it ignores llms.txt. |
Alongside what we found, why it matters and what to do, each row is tagged with who can actually action it — so nobody hunts for a one-click fix that doesn't exist.
We fix it
The Evidence Engine can build and publish this for you.
Paste this
We give you the exact snippet; you or your web person pastes it.
Needs a developer
Server-rendering your content, for example. We say so rather than implying a button exists.
Only when you choose to publish there
Step 4: Connect your site — Give the pages we write somewhere to go: your own site (WordPress, Shopify, Wix, Ghost or a webhook), or a Google account.
Step 5: Start the work on your site — On your project page: the engine then finds what AI answers miss about you, writes it from your own material and publishes it.
Connect a Google account — only when you choose to publish to Google: Docs, Sheets, Slides, Blogger and Business Profile, and your Search Console data.
None of this is needed for the three steps above.
No. None of the three steps needs one. We ask for a Google account only when you choose to publish to Google: it gives the Evidence Engine somewhere to publish there and pulls in your Search Console data.
We haven't asked the AI engines about you yet — your trial's first look has been used or was not available, no key is connected, or no run has happened for this site. The row stays visible rather than being hidden, so the list never looks shorter than the truth.
It says nothing is wrong with what we could check from outside your site. It is not a statement about how AI answers describe you — that is what step 3 measures.
Each engine you add is another engine you can see into — not a sharper reading of the same one. More precision comes from asking more questions of one engine; more coverage comes from adding engines. Add the ones you care about early: every run records which engines it measured, and runs across different engine sets are deliberately not plotted on the same trend line, so adding one later starts a new line rather than extending the old one.
Yes. The SEO audit, GEO audit and AI visibility check all still exist and go deeper on their own part. The site check sits above them; it does not replace them.
Two more, before the engine can work your site: step 4, "Connect your site", so the pages we write have somewhere to go, and step 5, "Start the work on your site", from your project page. Until both are done, your project's Needs you lists them first.
Step 1 takes under a minute, and on a trial it includes a first look at what the engines say. Step 2 is one screen: check the kind of business and the topics. Step 3 runs as soon as you ask, once you have a key — a few minutes, because these are live answers. There is no campaign to build first.
Ready to see your own list?
Step 1 takes under a minute and needs nothing but your address.
Start free trial