These build one ranking signal at a time, and you aim them yourself. They are not deprecated and nothing was removed — several are what the Evidence Engine drives under the hood.
They are here rather than on the main features page because the way into the product is no longer “choose a recipe and aim a push”. It is: check your site, connect an AI engine, and let the engine find the gaps and close them. If you already know exactly what you want built and where, this is the manual route.
How the Evidence Engine works insteadEach publishes one kind of indexable object into Google’s own properties. The Evidence Engine uses these to build a subject’s evidence; here you aim them yourself.
Creates and publishes optimised Google Docs with correct heading hierarchy, internal links, and public indexing.
Publishes keyword‑rich Google Sheets — for comparison tables, local data, and niche statistics.
Creates Google Slides presentations indexed in Google Image Search.
Creates geo‑tagged Google Calendar events linked to your target URL — for local SEO and time‑sensitive keywords.
Publishes Google Photos albums with SEO‑optimised metadata. Suited to real estate, restaurants, tourism, and retail.
Creates Google Business Profile posts, Q&A entries, and service descriptions targeting your local keywords.
Publishing and cross‑referencing beyond the Google stack, on domains that carry their own trust.
Publishes schema‑rich HTML pages across cloud providers — each carrying structured data and contextual links.
Copy and rebrand Google Sites across accounts to build a network of topically themed authority sites.
Creates Google Drive shortcut files pointing to your target URLs for lightweight citation signals.
Injects Schema.org JSON‑LD entity metadata into Docs, Sheets, and Slides so AI crawlers associate your brand identity with every file.
Pings URLs across indexing services to accelerate discovery and re‑crawling.
Small utilities for varying how a destination is referenced.
Shorten and diversify signal URLs with unique parameters for crawl diversification.
Generate diversified short URLs for indexing and signal variation.
Generate 50+ URL variants for any YouTube video — watch, embed, shorts, thumbnails, oEmbed — export as CSV or PDF.
Each combines several of the tools above into one automated workflow: it builds, publishes, interlinks and validates ranking signals across Google’s ecosystem. Choose one, set your parameters, and it runs the sequence without further input.
An existing campaign keeps running, and any account can switch the campaign and recipe screens back on in one click. What changed is which one is the front door.
Deploys multiple optimised Google Docs linking to your target URL.
Links a set of Docs into one ordered reading path, each carrying a “Continue reading” link to the next, ending at your site.
Deploys schema‑embedded HTML pages across cloud providers.
Creates a mini supporting website on Google Sites with internal linking.
Publishes a Blogger blog with cross‑linked posts.
Creates geo‑tagged Google Calendar events for local and seasonal terms.
Publishes indexed Google Sheets with structured data tables.
Creates Google Slides presentations indexed in Google Image Search.
Publishes Google Photos albums with SEO metadata.
Automates GBP posts, Q&A, and services for map pack visibility.
Deploys all Google properties simultaneously for maximum entity breadth.
A high-volume, time-boxed push for a real launch moment — used with care.
Builds local entity authority through GBP, events, NAP‑enriched cloud pages, and LocalBusiness schema.
Generates comparison and contrast signals to strengthen E‑E‑A‑T.
Reinforces brand‑wide authority through Docs, Slides, FAQs, and Organization schema.
Aiming a recipe means deciding in advance what to build and where. The Evidence Engine works the other way round: it measures what the AI engines are missing about you, builds only what answers that, publishes it to your own site, and checks on the next run whether anything changed.
See how that works