Classic
Each publishes one kind of material, and you aim it yourself. They are not deprecated and nothing was removed — several are what the Evidence Engine drives under the hood.
They are here rather than on the main features page because the way into the product is no longer “choose a recipe and aim a push”. It is: check your site, connect an AI engine, and let the engine find the gaps and close them. If you already know exactly what you want built and where, this is the manual route.
How the Evidence Engine works insteadEach publishes one kind of file to Google’s own properties, and you aim it yourself.
Creates Google Docs on a subject you choose, with images, shared publicly.
Publishes Google Sheets of reference data about your topic.
Creates Google Slides presentations about your business and its subjects.
Creates Google Calendar events on dates you choose, with a location, and can make a named public calendar for them.
Posts updates and events to your Google Business Profile, now or on a schedule.
Publishes posts to your Blogger blog, with labels.
Publishing beyond Google’s properties, and tying what you published together.
Publishes HTML pages carrying your structured data to cloud storage you connect, with an index page and a sitemap.
Adds Drive shortcuts and comments that point the Google files you have published at each other.
Copies a Google Site from one of your connected Google accounts to another. It does not publish or change the copy.
Drive shortcuts, Internet Archive save requests and private Google Photos albums are made inside campaigns, not by a tool of their own.
A recipe is a preset for one campaign: where it publishes, how often it runs and for how long. Pick one in the campaign wizard. Every recipe is on every plan, and each has a guide in Help for signed-in customers.
An existing campaign keeps running, and any account can switch the campaign and recipe screens back on in one click. What changed is which one is the front door.
Puts what you know about one subject into Google Docs anyone can open: an analysis of your first two keywords, with an image and a PDF copy, and an article written from your business description, in a public Drive folder. Runs once.
Doc Stack’s Docs, read as a series: about two days after the run each Doc gets a “Continue reading” comment naming the next, and the last names your business. Runs once.
A machine-readable page about your business on cloud storage you connect, carrying your structured data, with an index page and a sitemap, announced through IndexNow. Runs once.
Google Docs for Google Sites you build yourself: Google offers no way for software to make a Site, so you build them in Google Sites with the guide in Help, and this recipe publishes the Docs they can embed.
Answers questions about your subject in a series of posts on your Blogger blog (how-tos, comparisons, tutorials and myth-busting pieces), each with an image and your site named as its source. Weekly for 60 days.
Dated information releases about your services on your Google Calendar: all-day entries, not events. Daily for 90 days.
One public Google Sheet setting out the keywords your business uses: the common ways people phrase each (“near me”, “best”, “cost” and so on) and a short description of each keyword. Weekly for 60 days; later runs add to the same Sheet.
A short public Google Slides deck on your first keyword’s subject, about five slides, with a Sources slide when the writer named sources that could be checked. Runs once.
Makes a Google Photos album of keyword images in your own account. Google no longer lets an app share one, so only you can see it.
Posts “What’s new” updates about your services to your Google Business Profile, each with a Learn more button; never events or offers. Weekly for 90 days.
The Google-property recipes together on one campaign, taking turns over 90 days: Docs, a Sheet, Slides, Blogger, Calendar and Business Profile.
Omni Stack’s mix over 120 days. There is no separate hub page: a hub Doc lists what the campaign made.
Omni Stack’s mix, daily for 30 days, for a real, time-boxed moment such as a launch. For ongoing work, use the weekly recipes.
Business Profile updates, dated calendar updates, a local article in Google Docs, a keyword Sheet and a cloud page carrying your local FAQ, for the location you give it.
Publishes a comparison of your business and a competitor you give by its web address, written only from what each says about itself, as a Google Doc, with a cloud page, a Sheet and Blogger posts.
Publishes a brand deck in Google Slides written from your business description, with a cloud page, Docs, a keyword Sheet and a Blogger post.
Starts with nothing switched on: you choose the places in Edit Campaign after the campaign is made.
Aiming a recipe means deciding in advance what to build and where. The Evidence Engine works the other way round: it measures what the AI engines are missing about you, builds only what answers that, publishes it to your own site, and checks on the next run whether anything changed.
See how that works