Getting StartedGlossary of Terms
Glossary of Terms
Glossary of Terms
Plain-English definitions for the words you’ll see around the app.
- The Ranking Factory
- The product. It finds what AI search and Google are missing about your business, builds the evidence they look for, and publishes it inside Google’s own ecosystem — automatically.
- Evidence Engine
- The autonomous loop that finds the evidence AI search relies on that your brand doesn’t yet supply, generates and publishes it, and verifies the lift on your next visibility run — pacing the work over days rather than all at once.
- Evidence gap
- A specific supporting content type AI search expects for a topic — an FAQ, case study, guide, comparison, and so on — that your site doesn’t yet publish. The engine closes most automatically; a few need a small change on your own site.
- Site profile
- A crawl of your real website (via its sitemap) so the engine knows what you already publish and only flags evidence you’re genuinely missing — instead of judging from your homepage alone. Run “Analyse my site” on the Evidence Engine.
- SmartStack
- The automation engine inside The Ranking Factory. It reads your campaign, builds an action plan, and (on paid plans) runs the safe actions for you on a schedule.
- Campaign
- One automated off-site SEO run for a single target URL. A campaign roughly maps to one client or one site.
- Signal
- A single asset The Ranking Factory creates that references your site — a Google Doc, a cloud page, a Blogger post, a GBP post, and so on.
- Entity
- How Google understands who you are — your brand as a recognised "thing" with a name, category, location, and relationships. Rankings improve when Google trusts your entity.
- Entity Hub / Entity Stack
- Your brand’s foundation assets — schema, Google properties, and identity data that define your entity. Build this first; every other signal builds on it.
- Recipe
- A ready-made campaign playbook — a preset mix of signal types built in a sensible order, so you don’t have to configure everything by hand.
- Cloud page
- A hosted HTML citation page that references and links to your target site, adding an off-site authority signal.
- Indexation
- Whether Google has added a page to its search index. Only indexed pages can pass authority or appear in search.
- Entity Strength Score
- A 0–100 measure of how complete and diverse your off-site footprint is. Higher = a fuller, more credible entity.
- Timeline
- A timestamped log of every action the engine has taken — your proof of work for you and your clients.
New here? Build your Entity Hub first, then launch a Campaign — the engine handles the rest.